Addressable Impact on Meme Coin Projects - Dogecoin20, Dogeverse, Smog

Love them or hate them, memecoins are still the talk of Web3 as we begin 2025. Back in early 2024, even with a downturn in the overall crypto market, memecoins stayed in the spotlight, driven by celebrity endorsements and viral trends. Coins like Dogecoin, Shiba Inu, and newcomers like DogwifHat and Bonk captured both attention and wallets. Fast forward to Q1 2025, and the memecoin market has skyrocketed from $20 billion to over $120 billion in just a year, with fresh players like Fartcoin, yes you heard that right.

Celebrities continue to be a driving force, with figures like Elon Musk still moving markets. Case in point: when he changed his X handle to “Kekius Maximus,” a previously unknown cryptocurrency spiked by 4,800%. This surge in memecoin activity has only heightened competition, making it tougher than ever for new projects to break through.

With over a million new tokens flooding the market since April 2024, standing out has become increasingly difficult. Traditional organic marketing alone is no longer enough to capture attention in this fast-paced environment. That’s where Addressable comes in. By leveraging our platform, new memecoin projects like Dogeverse, Smog, and Dogecoin20 have achieved incredible results. Dogeverse saw a positive ROI within a month, Smog reduced its cost per click (CPC) by 30%, and Dogecoin20 significantly grew its user base. These wins highlight how smart, targeted marketing can make all the difference for memecoin success in today’s competitive market.
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Initial Challenges

Advertising meme coins like Dogecoin, Dogeverse, and Smog came with their own set of hurdles:

  • Target Audience Identification and Market Saturation: In a market crowded with numerous projects, finding the right audience is crucial. It's not just about reaching a lot of people; it's about reaching those who are genuinely interested and likely to engage. Addressable helps projects find unique angles and strategies to capture attention and stand out in a competitive landscape.
  • Compliance Check: From reviewing creatives to ensuring landing page compliance, Addressable provided comprehensive support to ensure smooth campaign execution.
  • Community Engagement: Meme coins thrive on community buzz. Building and maintaining an engaged, active community is key. It's about more than just hype, it's about fostering genuine connections and loyalty among supporters.
Strategic Solution

The Addressable platform provided tailored solutions to tackle these challenges effectively.

Target Audience Identification and Market Dynamics

  • Custom Audience Building and Advanced Audience Targeting Addressable excels at creating custom audiences tailored to the specific attributes and interests of each project. This ensures that marketing efforts are highly targeted and effective, reaching the right wallet owners at the right time. The platform uses sophisticated algorithms to create highly targeted audiences based on user behavior, interests, and engagement patterns, helping projects stand out in a competitive landscape.

Compliance Check

  • Comprehensive Compliance Support Addressable's team provides ongoing support to help projects navigate compliance requirements of major platforms, ensuring a smooth experience for marketers and seamless campaign execution.

Community Engagement

  • Engaging Content Strategies The Addressable platform supports the creation and dissemination of engaging content tailored to the interests of the community. By providing tools to track and analyze community engagement, projects can refine their strategies to foster stronger connections with their supporters.

Showcase of the Addressable Platform

The Addressable platform is designed to provide a comprehensive and powerful suite of tools for Web3 marketers, allowing them to effectively target, engage, and retain users.

  • Unified Campaign Management: Streamlined marketing workflows with tools for audience research, campaign tracking, and analysis in one place.
  • Smarter Audience Targeting: AI-driven recommendations and event-based segmentation connected campaigns to high-converting users.
  • Actionable Insights in Real-Time: Campaign Trends and Attribution Trends features revealed key shifts instantly, saving hours of analysis.
  • Expanded Multi-Chain Reach: Advanced targeting and Reddit integration brought campaigns to high-value Web3 audiences.
  • Comprehensive Funnel Measurement: Unified Web2 and Web3 insights provided a complete view of campaigns, enabling better optimization.

Addressable+: The advanced AI-driven engine enhances performance and reduces CPA, saving time and money.

RESULTS

The collaboration with Addressable yielded significant results for these projects:

Dogeverse: Reduced the cost per wallet connected by 49% (from $13.37 → $6.79), with 16% of visited users connecting their wallets

Dogecoin20: Achieved a 60% reduction in cost per wallet connected (from $3.69 → $1.48) with 32% of visited users connecting their wallets.

Smog: Smog: Reduced cost per click (CPC) from $1.19 to $0.73 and cost per mille (CPM) from $3.74 to $3.33, highlighting the significant impact and efficiency of the Addressable platform.

Experience with Addressable

The teams behind Dogecoin20, Dogeverse, and Smog shared their experiences working with Addressable, highlighting the company’s role and the exceptional support provided by the team:

  • User-friendly Interface: The platform's intuitive design smoothed out campaign management and sped up execution times.
  • Addressable+: The advanced AI-driven engine took campaign optimization to another level, saving time and money.
  • Real-time Analytics: Enabled teams to make quick, data-driven decisions.
  • Expertise and Responsiveness: The Addressable team provided rapid problem-solving and ensured campaigns ran smoothly.

Scaling Campaigns for Higher Engagement and Conversions

These memecoin projects are keen to keep working with Addressable, aiming to ramp up their campaigns for better engagement and higher conversions.

By using Addressable’s best in class targeting and optimization tools they can get in front of more people and truly connect with their audience. It’s not just about getting in front of more eyes, it’s about creating meaningful interactions that drive user acquisition and engagement.

With the Addressable growth platform at their disposal, the objective is clear: improve ROI by enhancing engagement and conversions.

This is the foundation for long term growth and success in Web3.

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