“This is an integration that made sense from the first conversations between our teams. We’ve witnessed a surge in mobile adoption across the Web3 industry that encompasses new data needs and capabilities. With Addressable now integrated into the AppsFlyer marketplace, web3 marketers can now benefit from quality mobile analytics provided by AppsFlyer, in addition to on-chain conversion data provided by Addressable, which is automatically used to optimize their ad campaigns. This integration will be a perfect example of the joining of off-chain and on-chain data, enabling a web2 game with web3 optionality to seamlessly incorporate web3 components into their data sets.”
Alex Yip
AppsFlyer’s Director of Product Discovery