Frequently Asked Questions

Curious about how Addressable works, what our product does, and who we are?
We’ve got all the answers your’e looking for right here.

What is Addressable?

Addressable empowers companies to seamlessly bridge Web2 and Web3, providing data-driven insights and user-friendly tools for optimal user acquisition and growth.

Harnessing the largest dataset of matched Web2 social accounts to Web3 wallets, Addressable enables precise targeting across social media and over 400,000 websites and mobile apps. The AI-driven campaign optimization ensures continuous improvement, maximizing conversions and marketing efficiency.

Trusted by industry leaders and backed by top-tier data experts, Addressable offers a secure, compliant, and scalable solution. Addressable prioritizes trust with GDPR compliance and SOC 2 certification, making it easy for companies to plan growth, target ideal audiences, and measure success with clarity.

How does Addressable work?

Addressable connects over 23 million anonymous wallet owners with targetable social profiles, enabling companies to effectively target their on-chain audience for the first time in Web3. Our platform tracks conversion data and automatically optimizes your campaigns to enhance marketing performance and drive growth.

How does Addressable keep my data protected?

Your data security is our top priority. We adhere to strict security standards, including GDPR and SOC 2 compliance, to ensure your information is protected. Our platform employs robust security measures, including encryption and regular audits, to safeguard your data and maintain the highest levels of privacy and protection.

What kind of conversions can I track using Attribution?

You can track a wide range of conversions using our attribution tools, including on-chain events like token purchases, swaps, and mints, as well as off-chain events such as site visits, downloads, clicks, and more, which you can define in a custom manner. To learn more about setting up and tracking conversions, please visit our GitBook.

What is the recommended budget per campaign?

There’s no minimum budget requirement with Addressable. You can start with any advertising budget that suits your needs and scale as you see fit. Our platform is designed to accommodate various budget levels while delivering effective results.

Where can I target users using ads?

You can target users through advertising on Twitter, Reddit, and display ads across 400,000 websites and mobile apps, where Web3 users spend most of their time. We are continually expanding our platform by integrating the most relevant ad networks to enhance your reach and effectiveness.

What type of ad units do you support?

We support a variety of ad units across different platforms to suit your advertising needs. On Twitter and Reddit, we offer support for images, videos, and carousels. For programmatic ads, we support images, videos, GIFs, and HTML5, allowing you to create engaging and dynamic advertising content.

What does onboarding look like?

The onboarding process is straightforward. You’ll need to complete a few integrations within the Addressable platform, such as setting up the SDK and connecting to ad networks. Our customer success team will guide you through the entire process and provide ongoing support. Once the setup is complete, you can build on-chain audiences, create a campaign, and start reaching your dream audience effectively.

How can I get help getting started?

Addressable is designed to be intuitive, making it easy to run ads even for first-time users. We provide a variety of support resources, including the Addressable GitBook, to assist you at every step. If you require personalized guidance, our dedicated customer success team is here to walk you through the process and ensure you achieve the best possible results.

What types of reports and analytics can I access through Addressable?

Addressable offers a comprehensive suite of reports and analytics, including attribution, money flow analysis, and market research tailored to your specific audience. Our attribution tracking covers the entire funnel, from initial Web2 actions to final Web3 conversion events, providing a clear view of the customer journey. Additionally, you can access a variety of dashboards that deliver in-depth insights into your campaign performance, enabling you to make data-driven decisions and optimize your marketing strategy effectively.

What payment methods are supported? Can I pay with crypto?

We accept credit cards, wire transfers, and cryptocurrency payments, including USDC and USDT. These options provide flexibility and convenience to suit your financial preferences.

I'm blocked for running ads on Twiiter or Reddit can you help with that?

Yes, we can help. We have assisted over 100 companies in successfully running ads on Twitter and Reddit, including helping them secure approval on these ad networks. Our team can guide you through the process to overcome any hurdles and get your campaigns running smoothly.

Where can I find the user manual or documentation?

You can access the Addressable user manual and documentation directly on GitBook. Visit our GitBook Knowledge Base for comprehensive guides and resources to help you make the most of our platform.

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