Swapin Logo
Thesis logo
The Challenge

Reaching Crypto Audiences with Precision

Swapin’s goal is to make using cryptocurrency as straightforward as any other currency, both in everyday life and business. But Web3 audiences are fragmented, and traditional marketing tools lacked the precision needed to reach real wallet-owning users. Swapin needed a smarter way to:

  • Target high-intent crypto owners.
  • Increase brand visibility without overspending.
  • Optimize conversions across campaigns.
The Solution

Addressable’s Precision Targeting and On-Chain Insights

The Solution: Smarter Targeting, Real Results

With the Addressable platform, Swapin had the ability to:

  • Reach the right users: Using precise on-chain data and AI-powered targeting, Swapin was able to focus on high-intent campaigns, wallet-owning audiences.
  • Track the full journey: From Web2 ads to Web3 conversions, the platform gave them a holistic view of user behavior such as where they came from, what worked, and what drove results.
  • Optimize smarter: The platform’s insights fine-tuned campaigns and helped Swapin make data-backed content and ad decisions that hit the mark.
The Results

Enhanced Engagement and Clear Market Insights

With Addressable, Swapin saw remarkable improvements in performance:

  • CPC dropped by 72%, from $0.23 to $0.06.
  • CPM fell by 28%, from $9.10 to $6.56.
  • Higher Targeting accuracy 

Addressable leverages real audience data and actionable insights to optimize marketing efforts. Swapin was able to allocate their budget towards high-value users, enhance their content strategy, and achieve measurable growth.

Customer Experience: Intuitive Platform with Outstanding Support

Our experience with Addressable has been nothing short of exceptional. The platform is intuitive and offers detailed insights, making it easy to monitor campaigns and analyze market trends. Additionally, the Addressable team’s support has been instrumental—proactive, responsive, and always ready to help us get the most out of the platform.

"Addressable has been a crucial partner in helping us connect with and engage Web3 audiences in a way we couldn’t before. Their platform’s precision targeting and integration of on-chain and off-chain data deliver impressive results. The onboarding process was smooth and the ongoing support from their team is excellent. We highly recommend Addressable to any business wanting to effectively reach the crypto and Web3 audience."
Mia Belle Trisna Photo
Head of Digital Marketing at Swapin
Conclusion

Swapin’s success proves what happens when you pair strong strategy with Addressable’s actionable insights. Smarter targeting, lower costs, and higher impact, that’s how Web3 marketing should work.

Let Your Web3 Brand Thrive with Smarter Marketing

Unlock the full potential of Web3 with our integrated, data-driven platform designed to optimize user acquisition, boost engagement, and drive innovation.