Thesis logo
Thesis logo
Background & Challenge

For Web3 companies like Thesis, a Bitcoin venture studio, finding a marketing platform that truly understands the space is often a struggle. Most platforms either don’t grasp the ecosystem’s intricacies or come with buggy tools and subpar customer support. Thesis.co needed a platform that not only aligned with Web3's specific requirements but also provided seamless campaign management and real-time support.

Solution

Tailored Campaigns with Addressable

When Thesis.co partnered with Addressable, they found more than just a marketing tool—they found a platform built to handle the needs of Web3 companies. Using Addressable, Thesis.co launched a targeted awareness campaign that reached 29 million views and delivered a 51% increase in traffic in just one week.

With Addressable’s on-chain data and behavioral insights, Thesis.co was able to tailor their campaign to Web3 users, ensuring their message hit the right audience at the right time.

RESULTS

Numbers That Matter

The results were clear and impactful:

  • 29 million views generated for their awareness campaign
  • 51% increase in traffic in just a week

These figures weren’t just about reach—they represented highly targeted, relevant engagement with the right Web3 audience.

Customer Experience

Thesis.co appreciated the hands-on support they received from Addressable. From the initial setup to ongoing optimization, Addressable’s team provided detailed assistance and responded quickly to any requests. Thesis.co felt confident that every step of the campaign was handled with care and attention, ensuring a smooth, effective process from start to finish.

Future Plans

Thesis.co’s relationship with Addressable isn’t ending here. They are already using the platform for their studio portfolio, which includes three different products. As they continue to grow, Thesis.co looks forward to leveraging Addressable’s capabilities to scale even further, confident that they’ve found a marketing partner that truly gets Web3.

"Our experience with Addressable has been fantastic! As a Web3 company, it's been challenging to find marketing platforms that truly understand the ecosystem, but Addressable exceeded our expectations. They helped generate 29M views during our awareness campaign, increasing our traffic by 51% in just a week. Their customer support is top-notch, offering detailed and timely assistance throughout the campaign process, from creation to optimization. We're excited to continue our partnership as we expand our studio portfolio across multiple products."
Thesis.co

Conclusion

Thesis.co’s success with Addressable proves that with the right tools, Web3 companies can break through the noise and achieve real results. By generating 29 million views and boosting traffic by 51% in just one week, Thesis.co showcased the power of targeted, data-driven campaigns that reach the right audience. As they continue to expand, Addressable will be an essential part of their strategy.

The Thesis case study is just one example of our customer success stories. We have many other clients who have agreed to share their impressive results with our audience. For instance, Polkadot slashed  Radix saw a 49% boost in engagement, Hype achieved more than a threefold increase in conversions, and MatchBox dramatically cut their research time by 90%.

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