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In Web3, the idea of B2B marketing doesn’t always come to mind first. Companies tend to prioritize consumer strategies, and traditional platforms like LinkedIn are often too costly and broad for the specific needs of Web3 businesses. But we faced the same challenge at Addressable: how do we efficiently connect with other Web3 businesses without wasting resources or budget?
With 82% of Fortune 500 companies exploring Web3, B2B marketing is becoming essential. By leveraging Addressable’s platform, we achieved a 154% ROI and reduced meeting costs to just $200, numbers that show how impactful tailored B2B campaigns can be
We turned to Addressable’s own tools to solve this. By leveraging our platform, we created highly focused ad campaigns targeting Web3 founders, decision-makers, and teams through channels that offer more value for less cost.
Here’s how we approached it:
By using Addressable, we saw measurable improvements in how we reached other Web3 companies:
Easily Scalable Campaigns: Addressable scales campaigns without increasing costs, allowing us to reach both Web2 and Web3 businesses across on-chain and off-chain sectors—from institutional exchanges to L1s, L2s, DApps, and APIs. This scalability makes Addressable an ideal solution for targeting not only Web3 companies but also B2B2C services, including non-blockchain financial services and other startups looking to connect with Web3 users. With a $1.2B TAM in the Web3 B2B market, the potential for growth is immense.
Addressable proves that B2B marketing in Web3 doesn’t have to be costly or inefficient:
Scale Easily: Reach more businesses without driving up costs, thanks to Addressable’s scalability.
Our strategy goes beyond paid social ads on Twitter and Reddit, we take a multi-channel approach to maximize reach and engagement. We invest heavily in SEO and high-value content to keep the Web3 marketing community informed on trends. Our email marketing efforts, including newsletters, keep engagement high with both existing users and potential prospects, especially with new features constantly being rolled out by our team of 30 engineers.
This layered inbound strategy complements our outreach, driving leads from multiple channels to maintain a high-quality lead flow.
Another key source of leads is Referrals. Our clients recommend Addressable to industry leaders looking to grow their user base. We’re also highly present at major conferences like Token2049, Permissionless, Consensus, GDC, KBW and more, keeping us at the forefront of the Web3 conversation.
Referrals are one of our strongest sources of qualified leads, as clients and industry leaders trust our results and frequently recommend Addressable to peers in Web3 and beyond.
By blending inbound strategies, like Twitter and content marketing, with active outbound outreach, we maintain a steady flow of high-quality leads.
The result? Lower costs, better engagement, and scalable success across both Web2 and Web3 industries.
