Addressable Ltd., (“Addressable”) offers to its customers (“Customers”) an online Software-as-a-Service platform and solutions intended for Digital marketing and market analytics and additional Services. By entering to, connecting to, accessing or using the Services (as defined below), Customer acknowledge that it has read and understood these Addressable Platform Terms of Service (the “Agreement”), that the person actually accepting this Agreement on behalf of Customer is legally authorized to bind the Customer under this Agreement, that Customer agrees to comply with all laws and regulations that apply to Customer’s use of the Services and that this agreement constitute a binding and enforceable legal contract between Addressable and Customer. Customer and Addressable may each be referred to herein as a ‘Party’ and together as the ‘Parties’.
CUSTOMER ADMIN AND CUSTOMER, HEREBY REPRESENT AND WARRANT THAT CUSTOMER ADMIN USE OF AND ACCESS TO THE SERVICES ASSOCIATED WITH CUSTOMER, ARE PERFORMED UNDER CUSTOMER’S AUTHORIZATION AND SHALL INURE TO THE BENEFIT OR LIABILITY OF THE CUSTOMER.
1. DEFINITIONS
“Ad Manager” means the role designated in Customer Social Accounts (as defined below) for management of ad campaigns including their set up, spending of media budget and monitoring of performance of campaigns.
“Affiliate” means with respect to a Party, any entity that is, directly or indirectly, controlled by and/or under common control with and/or controlling such Party or in which the concerned Party holds directly or indirectly more than 50% of its shares.
“Audience” means a group of network users who share common characteristics, including demographics, behavioral profiles, intentions, traits, or technical attributes that was produced by the Platform, based on various parameters configured by the Customer in its utilization hereunder of the Platform.
“Campaign Creative” means any text, rich media, graphics, photos, video and/or audio material or a combination thereof, and any other creative content, promotional in nature, that is part of the Customer campaign, provided to Addressable by Customer for use in the Managed Service.
“Confidential Information” means any and all information disclosed, provided or made accessible by, or on behalf of, one Party (“Disclosing Party”) to the other Party (“Receiving Party”) and/or any of its key persons, whether in writing, orally or in any other form which is not in the public domain, or regarding past, present, or future marketing and business plans, technical, financial or other proprietary or confidential information of the Disclosing Party, or which, given the nature of the information or material, or the circumstances surrounding the disclosure or provision, reasonably should be understood to be confidential or proprietary, as well as improvements, derivatives, upgrades, updates, and know-how related thereto. Confidential Information does not include information that: (i) is already or becomes generally known or available to the general public through no act or omission by the Receiving Party in breach of this Agreement; (ii) is already known to the Receiving Party at the time of disclosure without breaching any confidentiality obligation, as such may be evidenced in the Receiving Party’s written records; (iii) is rightfully disclosed to the Receiving Party by a third party, who is not, to the knowledge of the Receiving Party, in breach of an obligation of confidentiality; (iv) is independently developed by the Receiving Party without use of, reference to, any of the Confidential Information of the Disclosing Party, as such may be evidenced in the Receiving Party’s written records.
“Customer Admin(s)” means certain individuals designated by the Customer to use and/or access the Services, on behalf of the Customer.
"Customer Data" means all data, works and materials: (i) inputted by the Customer to the Platform; (ii) collected by Addressable’s access to Customer’s social network advertising account, that were already held by Customer prior to the date this Agreement entered into effect (the “Effective Date”) or that are otherwise obtained by Customer independently of the Services. For clarity, Campaign Creative constitutes Customer Data.
"Documentation" means the technical documentation for use and operation of the Services and Platform made available by Addressable to the Customer;
“Eligible Campaign” means any advertising or marketing campaign published by, or on behalf of the Customer that (i) is created, performed or otherwise assisted by Addressable or (ii) utilizes or references an Addressable Audience.
“Reached Users” means any individual who views or listens to, is able to view or listen to, or interacts with, or is exposed to, any advertisement campaign of the Customer, delivered through the Services.
"Intellectual Property Rights" means all intellectual property rights wherever in the world, whether registrable or non-registrable, registered or unregistered, including any application or right of application for such rights, including but not limited to copyright and related rights, database rights, confidential information, trade secrets, know-how, business names, trade names, trademarks, service marks, passing off rights, unfair competition rights, patents, utility models and rights in designs;
"Permitted Purpose" means the purpose of creating Audiences, for serving Customer’s advertisements of its business and offering campaigns to such Audiences campaign attribution, performance monitoring and personalization in accordance to the relevant Order Form;
“Login Credentials” means an account (including credentials such as username and password) supplied by Addressable to Customer Admin enabling such Customer Admin authorized by the Customer, to access and use the Services during the Term.
"Platform" means Addressable proprietary software-as-a-service Platform for producing Audiences based on various parameters configured by Customer.
"Third Party Tools" means third party services, tools and technology required by Addressable to provide certain services that may be available to Customer hereunder, such as without limitation attribution and performance and audience monitoring.
“Managed Services” means ad campaign management services performed by Addressable pursuant to and in accordance with a relevant Order Form.
“Customer Social Account(s)” means Customer’s accounts on third party social networks such as Twitter, Instagram, Reddit, TikTok etc.
“Pixel” means Addressable tracking technology allowing Addressable to make available to Customer (at Customer’s choice), insights and services concerning attribution and performance of its Services.
"Service Data” - means any information, inferred, generated, or otherwise obtained by Addressable in the scope of the provision of the Services and/or the Platform to Customer, excluding Customer Data. and including without limitation, any insights derived or inferred by Addressable in the scope of the provision of the Services and/or the Platform to the Customer.
“Solution” means collectively the Platform, the Pixel, and any other product made available by Addressable under this Agreement.
2. Applicability
For the avoidance of doubt, this Agreement apply only to Customer access and usage of the Services. The Agreement does not apply to any access or use of Addressable website, which is located at https://www.addressable.io/ (the “Website”) which offers its visitors, information on Addressable, its technology and information concerning Addressable Platform, as well as demos and trials of Addressable Platform (if such are made available) and which is separately governed by the Company’s Website Terms Of Use located at https://www.addressable.io/terms-of-use and Privacy Policy located at https://www.addressable.io/privacy-policy.
3. Platform Access and Use
Access to Services and/or Platform is subject to an order form to be entered into between Customer and Addressable pursuant to this Agreement (the “Order Form”). An Order Form may specify and include, among others, the fees payable in consideration for Customer’s access to the Services, the scope of the Services, subscription plan and term, termination rights, additional payment and billing terms. An Order Form may be entered into in various ways (as Addressable deems appropriate), including by click-accepting an Order Form displayed through the Website or otherwise click-accepting an online form presented to Customer, or by mutual acceptance in writing. In the event of inconsistency or conflict between the provisions of this Agreement and the provisions of an Order Form, the provisions of this Agreement shall prevail unless explicitly stated otherwise in the relevant Order Form.
Third Party Tools - Where Addressable notifies Customer including by displaying a written notice that certain functionality, item or service are provided by a third party and that use of or access thereto is subject to the relevant third party terms and condition ("Third Party Tools’ TOUs”), Customer’s active acceptance of such notice shall be deemed Customer’s agreement to be bound by such Third Party Tools’ TOUs. Specifically Customer agrees and acknowledges that by using Addressable’s programmatic display services, it agrees to the processing of its data in accordance with the Adform Privacy Policy located at https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.
All sales under a valid Order Form, shall be final, non-cancellable and non-refundable, and no sale thereunder shall be deemed to be on consignment or on a "sale or return" basis. Notwithstanding the foregoing Customer may request Addressable to cease providing Services under an Order Form and thereby request Addressable to cancel the expense of any budget for media cost set out under such Order Form that was not yet expended or committed by Customer to be expended, and Addressable shall use its best reasonable efforts to refund to Customer such portion of the budget less any Platform Fee, Managed Service Fee and Additional Service Fee, that would have been paid to Addressable under such Order Form if it was fully performed as planned.
Subject to Customer’s compliance with its obligations under this Agreement, Addressable will provide Customer with a subscription to access the Platform and related additional services, in accordance with the terms set forth in an Order Form.Upon the execution of each Order Form, Addressable shall issue and provide Customer Admins appointed by the Customer, with Login Credentials to use the Services on its behalf. Customer and Customer Admin(s) may only access and use the Services through the Login Credentials issued to them by Addressable. Customer is solely responsible for maintaining the confidentiality of the Login Credentials. Any instruction, action or activity occurring through any such Login Credentials shall be deemed to be provided and/or taken by Customer, and Customer shall be solely responsible for all activities that occur under such Login Credentials, including for any unauthorized use of such Login Credentials or any other breach of security, or any related damage or loss.Upon the execution of each Order Form and during the Term, Customer hereby grants, Addressable the right to access Customer Social Accounts as an Ad Manager, in order to perform the Services.
4. License
Subject to the terms and conditions of this Agreement, and as detailed in the Order Form, Addressable hereby grants to the Customer a worldwide, non-exclusive, non-transferable, non-sublicensable, limited license during the relevant period set out in the relevant Order Form, to access and use, and to allow Customer Admin(s) to access and use the Solution in its consumption of Services, for the Permitted Purpose (the “License”).
Except to the extent expressly permitted in this Agreement, the Customer shall not, and shall not allow any person to: (i) use the Services, or the Solution for any purpose other than the Permitted Purposes, and as contemplated by this Agreement; (ii) use Services, or the Solution in connection with obscene, defamatory, slanderous, offensive, hateful, fraudulent, illegal or politically disruptive material, the definition of which shall be at the sole discretion of Addressable; (ii) engage in any hostile activity toward the Services and/or the Platform; (iii) include in the Campaign Creative any content that may encourage clicks with offers of cash, prizes or anything else of value; (v) use content, criteria, data, or a design in the Campaign Creative that encourages or is reasonably likely to lead to accidental or unintended clicks by a user on any advertisement; (vi) sell, lease, transfer, assign, sublicense or distribute its access rights to the Solution , or any part thereof, without Addressable’ prior written consent; (vii) reverse engineer, decompile, disassemble, or otherwise reduce to human-perceivable form the Solution, the services provided thereby or any part thereof; (viii) modify, revise, enhance, or alter the Solution or any part thereof; (ix) use the Services, or the Solution to distribute or convey malicious content, spyware, cause of security breached, Trojans or the like; (x) copy, emulate or make derivative works, or allow copies, emulations or derivative works of the Services and/or the Solution or any part of any of the foregoing to be made (xi) create or attempt to create a substitute or similar service to the Services or Solution through use or access to the Solution or any of Addressable’ Intellectual Property; or (xii) record via video, photograph, take screenshots, or otherwise make available the Solution structure (Platform, user interface, etc.) or tutorial videos of Addressable to third parties.
5. MANAGED SERVICES
If and as applicable, provision and use of Managed Services under this Agreement shall be governed by the IAB Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0, located at https://www.iab.com/guidelines/standard-terms-conditions-internet-advertising-media-buys-one-year-less/ (the “IAB Terms”). In the event of any inconsistency between the terms of this Agreement and the IAB Terms, the terms of the Agreement will prevail. Customer shall be deemed as “Agency” and Addressable shall be deemed as “Media Company” under the IAB Terms.
6. Fees and Payment Terms
Fees. In consideration for the grant of the License and the provision of the Managed Services, the Customer shall pay Addressable a fee for use of the Platform ("Platform Fee") and a fee for Managed Services (“Managed Service Fee”) as set forth in the Order Form. It is clarified that Platform Fees and Managed Service Fees shall be paid in connection with each applicable Eligible Campaign. In the event Customer elects to receive additional out of scope services from Addressable, the Customer shall pay Addressable the amounts set forth on applicable Order Form ("Additional Service Fee").
All Fees are stated and payable in either NIS or US Dollars as set out in the applicable Order Form, and are exclusive of any applicable taxes including Sales Tax (State or Federal) or Value Added Tax (VAT) which will be added by Customer to the relevant payment.
Reports. Addressable shall provide the Customer with a report based on data obtained through Customer Social Accounts regarding ad campaigns’ performance with respect to Audiences produced by the Platform.
Payment Terms. Addressable may allow several means of payment such as bank transfer, payment through an online payment gateway, and other means Addressable may make available from time to time. If Addressable makes online payment available through Addressable Services such payment option is executed via third party payment clearance service providers or payment gateway providers, such as PayPal, Stripe etc. (the “Payment Services”) that may be integrated and embedded in the Services. If Customer chooses to proceed with an online payment, then Customer: (i) agrees to review and be bound by the relevant Payment Services’ terms of use and privacy policy; (ii) acknowledge that it may need to hold, or register, an active account at such Payment Services in order to complete a purchase and (iii) acknowledge that confirmation or rejection of its payment is not performed by Addressable. Addressable is not responsible or liable for any activities or conduct of any Payment Services.
7. Data
Customer Data, Service Data
In order for the Platform to interface with certain Customer Social Accounts in various levels of permissions as shall be approved by Customer, Addressable and the Platform require to be appointed by Customer as an Ad Manager in the relevant Customer Social Accounts and be granted the relevant permissions.
In the scope of Customer’s use of the Services and Platform, Addressable will have access to certain Customer Data. As between the Parties, Customer shall retain ownership of all Customer Data. Customer hereby grants Addressable a non-exclusive, non-sub-licensable, royalty-free license, during the Term, to use the Customer Data solely as necessary to provide the Services and to allow Addressable to perform its obligations to Customer under, and in accordance with, this Agreement. Specifically Customer hereby grants Addressable a non-exclusive, non-sub-licensable, royalty-free license, during the Term, to use, modify, adapt, aggregate, edit, convert and/or create derivative works of the Campaign Creative and publish such materials and Campaign Creatives, solely in the scope of provision of Services to Customer.
Whereas, insofar as the Customer Data or the Service Data may contain personal data (or other cognate terms under applicable law), the parties shall enter into the data processing agreement (DPA) as further detailed below, and the Parties shall treat such data in accordance with the terms and conditions of the DPA.
Customer hereby grants Addressable a non-exclusive, irrevocable, perpetual worldwide license to collect, store, process, analyze, transfer, display and otherwise use any and all Customer Data and any data concerning performance and usage of the Platform and Services, in a manner that it cannot identify Customer, for its internal purposes of improvement and enhancement of the Platform and related services.
The Customer represents and warrants to Addressable that it has the full right and authority to provide Addressable with the Customer Data and Service Data and the provision thereof to Addressable in accordance with this Agreement will not: (i) breach the provisions of any applicable law, statute or regulation (including any privacy protection or employment laws) or breach any contractual agreement to which Customer is a party; (ii) infringe the Intellectual Property Rights, privacy rights or other legal rights of any third party; or (iii) give rise to any cause of action against Addressable in each case in any jurisdiction and under any applicable law.
8. Audience Data
In the scope of its performance hereunder, Addressable shall submit to the relevant social networks, certain lists containing contact information and/or profile names of individuals to be targeted as a custom Audience, in an anonymous hashed manner. Customer will not and will not permit others or attempt itself to de-anonymize or unhash any such lists or otherwise discover the underlying personal information of individuals comprising such lists.
Customer may only use the Audiences produced by Addressable for the Purpose and solely during the Term. Upon termination or expiration of the Term, Customer shall ensure that all Audiences have been deleted and or removed from Customer Social Accounts’ advertising dashboard, and at Addressable’s request certify of the same in writing.
9. Data Protection and Privacy
Addressable shall collect, process, store, and/or transfer personal data (or any cognate term) as defined under applicable law, provided or otherwise made available to Addressable, as part of the Customer Data (“Personal Customer Data”), or as part of its processing of Service Data in accordance with and subject to the terms of the data processing addendum (“DPA”) which forms an integral part of this Agreement and is available here. Addressable shall use and store Personal Customer Data, solely for the purpose of performing its obligations under this Agreement and for no other purposes. Addressable shall implement and maintain security procedures and practices as set forth under the DPA.
10. ADDRESSABLE PROPRIETARY RIGHTS
All right, title and interest in and to the Platform and Services, the Documentation or any part of any of the foregoing, including any and all derivatives, enhancements or modifications to the aforementioned, are and will remain exclusively owned by Addressable (“Addressable Intellectual Property”). Except as expressly provided herein no right, title or interest are granted to Customer in and to the Addressable Intellectual Property.
11. Confidentiality
Receiving Party shall not disclose any Confidential Information to any third party; provided, however, that Receiving Party may disclose Confidential Information to its employees, agents and/or independent contractors to whom disclosure is reasonably required for performance hereof, provided that such persons are subject to confidentiality obligation not less stringent than those set forth hereunder and that Receiving Party remains responsible for the actions and omissions of such persons as is performed by Receiving Party.. Receiving Party will use Confidential Information solely for performance of this Agreement. Receiving Party will take reasonable security precautions to protect and safeguard the Confidential Information against any unauthorized use, disclosure, transfer or publication, with at least the same degree of care and precaution as it uses to protect its own Confidential Information of a similar nature, but in no event with less than reasonable care.
Receiving Party shall notify the Disclosing Party upon discovery of any unauthorized use or disclosure of the Confidential Information and shall take reasonable steps to regain possession of the Confidential Information and prevent further unauthorized actions. Nothing in this Agreement shall prevent Receiving Party from disclosing Confidential Information that is legally required to be released and disclosed pursuant to a binding order of a government agency or a court, provided that the Receiving Party (a) notifies the Disclosing Party of such release or disclosure with as much notice as reasonably possible so that the other Party may seek a protective order or other appropriate remedy; and (b) uses reasonable efforts to limit such release or disclosure only to the extent required. The Parties agree that monetary damages for breach of confidentiality under this section may not be adequate and the non-breaching Party shall be further entitled to injunctive relief.
12. Representations and Warranties
Mutual Representations and Warranties. Each Party hereby represents, warrants, and undertakes to the other Party that: (i) such Party has the required power and authority to enter into this Agreement; (ii) the execution of this Agreement and performance of its obligations thereunder do not and will not, to the best of its knowledge, violate any other agreement to which it is a party; (iii) there is no other restriction, limitation, contractual or statutory obligation, including regarding the creation of Audiences, marketing of online materials, Campaign Creatives or social networks terms and conditions which prevents a Party from fulfilling its obligations under this Agreement; (iv) this Agreement constitutes a legal, valid and binding obligation when signed by both Parties.
Addressable’s Representations and Warranties. Addressable hereby represents and warrants to the Customer that: (i) it has all necessary rights, licenses, know-how, expertise and experience to provide the Services under this Agreement; (ii) the Platform and Services, if operated as directed and in accordance with the Documentation and herewith, shall be free from material defects in design and construction, and shall operate substantially in accordance with the express functional specifications described in the Documentation.
Customer’s Representations and Warranties. Customer hereby represents, warrants and undertakes that: (i) it shall use the Services, and the Platform solely for the Permitted Purposes as contemplated by this Agreement (ii) it shall comply with the terms and conditions and policies of social networks with which Customer Social Accounts are maintained ; (iii) the Campaign Creatives and Customer’s properties to which Reached Users are directed following a click on any advertisement, will not contain any obscene, defamatory, offensive, infringing, illegal, deceptive, pornographic, gambling–related or hateful content; (iv) the Campaign Creatives will be free of any “virus”, “Trojan Horse”, “worm”, “disabling”, “lock out” or any other malicious code as such terms are understood in the computer industry; and (v) the Campaign Creatives and/or Customer Data are (and will continue to be throughout the Term) true and non-infringing upon any third party rights.
13. Disclaimer of Warranties
EXCEPT AS EXPRESSLY SET FORTH HEREIN, ADDRESABLE DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE, THE INABILITY TO USE OR OPERATE, OR THE RESULTS OF THE USE OR OPERATION OF THE SERVICES, THE SOLUTION OR ANY PART THEREOF. THE SERVICES, THE PLATFORM (AND ANY PART THEREOF), INCLUDING WITHOUT LIMITATION ANY AUDIENCE, CONTENT, DATA, MATERIALS, REPORTS AND ANY INFORMATION RELATED THERETO, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OR REPRESENTATIONS OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF TITLE OR NON-INFRINGEMENT OR IMPLIED WARRANTIES OF USE, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. ADDRESABLE DOES NOT AND CAN NOT WARRANT THAT THE OPERATION OF THE SERVICE AND/OR AUDIENCE CREATION PROCESS AND/OR THE PLATFORM IS OR WILL BE SECURE, ACCURATE, COMPLETE, UNINTERRUPTED, WITHOUT ERROR.
14. Limitation of Liability
Under no circumstances will either party be liable for indirect, special, incidental or consequential damages, including, without limitation, lost profit or loss resulting from business interruption or loss of data, even if a party has been advised of the possibility or likelihood of such damages. Except with respect to liability for breach of section 4.2 or section 11 or except for liability arising from a party’s gross negligence or willful misconduct, in no event will either party’s aggregate liability for any and all claims, losses or damages arising out of or relating to this agreement or any services (whether in contract, equity, negligence, tort or otherwise) exceed the aggregate fees and payments paid by customer to Addresable under this agreement during the twelve (12) month period immediately preceding the date upon which the applicable cause of action arises.
15. Indemnification
Customer shall defend, indemnify and hold harmless Addressable and its officers, directors, shareholder, employees, and Affiliates (the “Addressable Indemnitee”) from and against all costs, damages, losses and expenses, including reasonable attorneys’ fees and other legal expenses, arising from any third-party claims arising from: (i) Customer’s Data and/or Campaign Creatives violation of any third party rights or of the rules and guidelines of any relevant social network; (ii) Customer’s Data, Campaign Creatives or other Customer content or activity, being or containing any content that is, obscene, defamatory, offensive, illegal, deceitful, or unethical.
Addressable shall defend, indemnify and hold harmless Customer and its officers, directors, shareholder, employees and Affiliates (the “Customer Indemnitee”) from and against all costs, damages, losses and expenses, including reasonable attorneys’ fees and other legal expenses, arising from any third-party claims arising from: (i) the Services, and/or the Platform’s violation any third party rights, or (ii) any changes or additions made by Addressable to the Customer Data or Campaign Creative that were not approved by Customer.
The Addressable Indemnitee or the Customer Indemnitee, as applicable (the “Indemnified Party”) shall give the other Party (the “Indemnifying Party”) prompt notice of any such claim made against it and the Indemnifying Party shall be entitled, by written notice to such Indemnified Party, to assume sole control of the defense or settlement of such indemnifiable claim, at its own expense, provided that no settlement, consent order or consent judgment which involves any placement of a financial burden or admission of any liability or wrongdoing, act or omission on the part of the Indemnified Party may be agreed to by the Indemnifying Party without the Indemnifying Party’s prior written consent. The Indemnified Party shall give the Indemnifying Party all reasonable assistance, at Indemnifying Party’s cost and expense, necessary in connection with such defense.
16. Term and Termination
Term. This Agreement shall commence as of the Effective Date and will continue until such time as there are not Order Forms in effect between the Parties, unless terminated earlier as provided in this Agreement (the “Term”).
Termination for Cause. If either Party materially breaches this Agreement, the non-breaching Party may terminate this Agreement upon provision of written notice to the other Party, provided that the breaching Party has failed to cure such breach within thirty (30) days following its receipt of such notice.
Effects of Termination. Upon expiration or termination of the Agreement for any reason, (i) all rights and licenses granted herein, and any Order Forms executed pursuant hereof, shall terminate immediately; (ii) each Party shall promptly return to the other Party, or destroy and certify the destruction of, all Confidential Information (as defined below) to the other Party; (iii) Customer will permanently delete all Audiences shared by Addressable and shall no longer be entitled to use them; (iv) Customer shall remit in full all payments due to Addressable according to this Agreement and all Order Forms pursuant thereto; (v) the following provisions shall survive the expiration or termination of this Agreement: 4.2, 5, 6.1, 6.4, 7, 8, 10, 11, 14, 15, 16 and 17 and all other performance obligations of both Parties under this Agreement shall cease.
17. Miscellaneous Provisions
Governing Law and Jurisdiction. This Agreement shall be governed by and construed in accordance with the laws of the State of Israel without reference to its conflict of law principles. Any and all controversies, claims or disputes arising out of, or related, to this Agreement or the interpretation, performance or breach thereof, shall be brought before the exclusive jurisdiction of the competent courts located in Tel-Aviv, Israel.
Assignment. Neither Party may assign or transfer any rights or delegate any duties under this Agreement without the other Party’s prior written consent, except that either Party may assign or transfer this Agreement in connection with a sale or transfer of all or substantially all of its assets, stock or business by sale, merger, consolidation, or similar transaction. Any purported assignment or transfer in violation of this section shall be void.
Entire Agreement; Waiver. This Agreement constitutes the entire agreement between the Parties and supersedes any prior understandings or discussions relating to the subject matter of this Agreement. This Agreement may be amended, modified or supplemented only by a writing that is signed by duly authorized representatives of both parties. No failure or delay on the part of either Party in exercising any right or remedy under this Agreement will operate as a waiver, nor will any single or partial exercise of any such right or remedy preclude any exercise of any other right or remedy.
Counterparts. his Agreement may be executed in multiple counterparts, and each such duly signed counterpart, including all schedules thereto, shall be deemed to be an original of this Agreement and all of which taken together shall constitute but one and the same document, provided however that each Party shall receive a counterpart fully signed by the other Party.
Independent Contractor. Each Party is an independent contractor with respect to the other Party hereunder. This Agreement shall not be construed to: (i) create any employment, partnership, joint venture, franchise, master-servant, or agency relationship between the Parties; or (ii) authorize any Party to enter into any commitment or agreement binding on the other Party.
Enforceability. If any portion of this Agreement is determined to be or becomes unenforceable or illegal, then such portion shall be reformed or eliminated to the minimum extent necessary for this Agreement to be enforceable and legal, and this Agreement shall remain in effect in accordance with its provisions as modified by such reformation or elimination.
Notices. All notices required or permitted under this Agreement shall be in writing and shall be deemed received (a) when delivered personally; (b) when sent by confirmed facsimile; (c) five (5) days after having been sent by registered or certified mail, return receipt requested, postage prepaid; (d) when acknowledged as received via email; or (e) two (2) days after deposit with a commercial overnight carrier. All communications shall be sent to the addresses set forth above or to such other address as may be designated by a party by giving written notice to the other party pursuant to this Section
Publicity. During the Term and unless Customer notifies Addressable otherwise, Addressable shall be entitled to indicate that Customer is its customer, in its website or marketing material including by display of the Customer logo and solely as required for such purpose.
