Celebrating 2 Years of Addressable: A Journey of Growth and Innovation
As we hit our 2-year mark, I want to take a moment to reflect on our incredible journey, celebrate our milestones, and look ahead to the exciting future we’re building together.
When we started Addressable, our vision was clear: to revolutionize Web3 marketing by building a real platform that delivers real value. In a market often obsessed with tokens and quick wins, we've stayed focused only on one thing: our customers. Their growth is our growth; their success is our success. We have created and keep creating genuine solutions for their most fundamental needs, helping them grow their businesses effectively.
Rapid Team Growth
We recently marked our 2-year milestone with a wonderful company dinner in Tel Aviv, where the whole team and their families gathered for an unforgettable evening. It wasn’t just about celebrating our growth; it was about honoring the hard work and dedication that brought us here. This event allowed us to reflect on our journey and appreciate the collective effort that drives our success. It was a night of heartfelt speeches, great food, and shared pride in our achievements.
From 3 founders we’ve grown to a team of over 30 professionals across 4 sites. Our growth isn’t just in numbers, it’s in the quality and expertise that our team members bring to the table. With backgrounds from elite companies and institutions, our data and engineering teams are top-notch, ensuring we deliver the best products and maximum value for our customers.
The Tel Aviv dinner perfectly showcased how far we've come and the close-knit culture we’ve built. It was a moment to reflect on our journey, celebrate our achievements, and look forward to the bright future ahead.
Our Rise in the Web3 Ecosystem
In just two years, we’ve carved out the new category of Web3 Growth, which is essential to the existence and sustainability of the entire ecosystem. Industry leaders like Circle, Travala, eToro, Polkadot, Hype, Radix, Mythical, Immutable, and more than 70 others now trust our platform. We’ve also partnered with key players in the marketing industry, including Singular, AppsFlyer, Serotonin, and Adform, to supercharge our reach and grow together.
Moreover, our growth hasn’t been limited to our team, clients, and partners. This year, we secured $13.5M in funding, with new investors BITKRAFT Ventures and Karatage VC joining our journey. Our Web3 user directory has also expanded to include six new blockchains. Additionally, we’ve launched specialized playbooks for various sectors, including Gaming, DeFi, Wallets, and Centralized Exchanges.
Cultivating a Vibrant Community
Building a strong community has always been central to what we do. We’ve hosted more than 15 events in conferences all around the world to brainstorm and bond with like-minded Web3 innovators, participated in panels and shows, and launched our own podcast for learning about best practices and life hacks by CMOs and growth managers in Web3. We have stayed super active on social media to keep our community informed and engaged. Crafting content that contributes to the growth of the Web3 industry is a key part of our mission. We're actively contributing to the Web3 ecosystem, ensuring that our presence and efforts not only foster a strong community but also drive the entire industry forward.
We’ve also faced our share of challenges along the way. Serving the best support to customers from all around the world and across different verticals has been both a challenge and a triumph. Our commitment to providing top-notch support, emphasizing our integrative approach of deep tech and domain expertise, and shaping ourselves and our story has allowed our customers to thrive and our company to prosper.
Charting Our Path: The Next 2 Years
As our customer base grows, we increasingly meet the needs of growth managers and CMOs. In one sentence, we can say they fall into two major categories: acquiring new users effectively in the most relevant places, and measuring all digital interfaces of the business for accurate conversion and revenue metrics per channel.
New Web3 businesses, and existing businesses new to Web3, have an ever-growing list of interfaces with their current and new Web3 customers: websites, mobile apps, several blockchains and rollups, Twitter, Telegram, GitHub, LinkedIn, YouTube, and Farcaster, to name just a few. These businesses also want to deploy marketing budgets in an ever-growing list of “fishing ponds” to fish for users: KOLs (and their follower base), traditional ad networks, social media ad networks, wallet-aware ad networks (quests and in-app offer walls), app-specific and publisher-specific audiences, among others.
Addressable will continue expanding its platform to support accurate measurements in all digital channels and keep expanding its network support for accurate, budget-efficient, and easy-to-use targeting of Web3 users across all relevant channels. Additionally, we will expand our AI-driven insights for better visibility of what really works and who the best user groups are that interact with a business.
Thank You and the Road Ahead
A huge shoutout to our loyal clients, our AAA team, my amazing partners, and our ever-supportive community. Your trust and collaboration have been the driving force behind our success. We’re pumped about the future and can’t wait to tackle the challenges and seize the opportunities that lie ahead.
Stay tuned for updates and insights. Cheers to many more years of growth and innovation in the Web3 space!
Co-Founder & CEO, Addressable
