Introducing Wallet-Based Retargeting — The Web3 Growth Tool Driving 321% ROAS
User acquisition in Web3 has always been broken.
Wallets are anonymous. Funnels leak. And retargeting? It didn’t even exist.
So we built it.
With Addressable, retargeting finally works in crypto. Wallet-based, privacy-safe, and performance-driven. One of the first clients to try it pulled off a 321% ROAS, driving $3.21 for every $1 spent.
Just real wallets, reactivated.
In Web2, retargeting is a $100B+ growth engine. In Web3, we’re the first to make it possible. And it’s already changing how growth teams operate.
What Is Wallet-Based Retargeting?
Wallet-Based Retargeting is our way of bringing high-performance, low-waste advertising to crypto. It lets you re-engage users based on wallet behavior, not just clicks. Here’s what it looks like in action:
- A wallet visited your site but didn’t connect? Bring them back.
- They connected but didn’t convert? Nudge them with an offer.
- They staked, minted, or swapped but went quiet? Reignite engagement.
- Want to reach users holding a competitor’s token? Now you can.
Why It Works in a Bear Market
Bear markets punish inefficiency. Teams are cutting spend, but still need results. Retargeting fixes that by focusing on wallets you already earned. Now with our platform you only target wallets that matter. Wallet-based campaigns:
- Lower CPW (Cost Per Wallet)
- Increase conversion rates
- Reduce burn on cold traffic
How Web3 Retargeting Works
We bridge wallet behavior with off-chain data, using cookies, social insights, and platform engagement. It’s privacy-safe, crypto-native, and built for real growth. The result? Real retargeting, made for crypto. From wallets that clicked to wallets that connected and everything in between, you can now reconnect across X, Reddit, and top crypto-native platforms.
Beyond Just Ads: A Complete Growth Loop
The smartest teams aren’t just retargeting, they’re also building growth loops:
- Capture interest with targeted content
- Retarget site visitors who don't immediately connect
- Re-engage connected wallets with conversion incentives
- Cross-sell additional features to converted users
- Reactivate dormant wallets with new offerings
- Each step becomes more efficient because you're building on previous engagement and not starting from scratch each time.
Retarget Smarter. Build Better. Grow Faster.
We built Wallet-Based Retargeting to help teams like yours:
- Understand who’s engaging
- Bring back wallets that bounced
- Turn wallet connects into conversions
- This isn’t a workaround. It’s the new growth stack. Welcome to wallet-first marketing.
Real-World Impact (With Privacy Built In)
Say a user visits your dApp but doesn’t stake. With wallet-based retargeting, you can nudge them back with a tailored incentive, like early access to a staking vault, boosted APY for a limited time, or participation in an exclusive on-chain event. It works.
And it’s fully privacy-safe. Our approach is compliant with global regulations, respects wallet anonymity, and delivers results without ever compromising user data.
Use Cases
- Bring back NFT collectors who haven’t minted in months with a limited drop or allowlist perk.
- Target users holding competitor LRTs (Liquid Restaking Tokens) or restaking tokens with incentives to explore your protocol.
- Re-engage wallets that bridged but didn’t use your dApp with a time-sensitive offer.
- Capture memecoin buyers with a new product launch or governance play that speaks their language.
- Convert wallets that visited your site but didn’t connect by offering them a boost, discount, or exclusive access.
- Any on-chain event you can imagine, the opportunities are limitless. Think wallets that bought a token but never staked it, played a game but never bought the token, bridged once and never came back, and more.
It’s a numbers game - ROI and ROAS
Early results are in: teams using Addressable’s wallet-based retargeting are already seeing a 40% drop in CPW and 3x higher conversion rates. For example one of our clients hit a 321% ROAS, generating $3.21 for every $1 spent.
And this is just the beginning.
The product just launched, more campaigns are live, more case studies are in progress, and we’ll keep sharing the real results behind the first-ever retargeting engine built for Web3. Stay tuned.
Curious what wallet retargeting could do for you?
Book a free demo and see how much you’re leaving on the table.
