Addressable: Web3 Marketing Intelligence for Real‑Time Growth

Web3 marketing intelligence is the art of turning raw wallet signals, social identity and on‑chain actions into perfectly timed campaigns. Knowing who moved value, why they moved it, and reacting while the opportunity is still hot.

Today, every growth team is flooded with on‑chain data, yet most of it dies in dashboards. The edge now is execution: noticing a wallet ping and instantly launching the right message, shifting budget or swapping creative before competitors even spot the trend.

That’s exactly what Addressable’s Web3 marketing intelligence engine delivers. One platform runs the loop: Target → Attribute → Analyse → Optimise, then repeats it automatically. The result? Campaigns that compound, powered by 23 million wallet‑to‑social matches and native coverage across seven major chains, including Ethereum, Polygon, Arbitrum, Base, BNB Chain, and more.

Wallet Data Is Everywhere. Execution Isn’t.

You’re tracking wallet activity, Web2 clicks and a hundred channel metrics scattered across tools. Yet big questions remain:

• Can you target the same wallet on X, Reddit and Etherscan?
• Can you attribute a bridge or swap back to a specific creative?
• Can you spot a spike in staking and redirect budget in minutes?
  

Most stacks stop at insight; true Web3 marketing intelligence pushes straight to action. Addressable closes that gap.

The Addressable Loop: Web3 Actionable Intelligence in Motion

The loop runs 24/7. While you plan next week’s sprint, Addressable is already tweaking today’s spend.

What Web3 Marketing Intelligence Looks Like in Practice

1. Target Wallets That Matter

• Visitors who didn’t connect.
• Stakers who went quiet.
• Holders of a competitor’s token.

Build these audiences like SQL, without touching code.

2. Attribute What Moves the Needle

Every major action stitched into one funnel: Wallets connected, swaps, bridges, social follows, Discord joins, 450+ events mapped to your campaigns. You finally know what’s driving results.

3. Analyse and Move

See which wallet cohorts convert, where users drop off, which narratives land. Less “interesting chart,” more “do this now.”

4. Optimise on Autopilot

Addressable+ kills weak ads, shifts budget and re‑scores audiences in real time. Growth compounds while you sleep.

Real Results: Campaigns Breakdown

Polkadot spent around $144k on ads using the Addressable platform, the team carved out ≈ 200 micro‑audience segments and ran an eight‑week A/B between Addressable+ and Twitter Direct. The result was emphatic: click‑throughs doubled (+103 %) while CPC fell 55%, and every other efficiency metric (CPM, CPE) slid a further 15‑20 %. In plain English, more of the right eyeballs for half the money. 

But acquisition is only half the story. The new wallet‑based retargeting engine is closing the loop on visitors who bounced before they connected a wallet. Early adopters are already reporting a 40% drop in Cost‑Per‑Wallet (CPW) and 3× higher conversion rates; one client pushed that even further, netting 321% ROAS, $3.21 back for every $1 spent. 

Why does CPW matter so much? Addressable analysed 245 campaigns and found that wallet owners are 7× more likely to transact than generic click traffic. The platform now treats CPW as the north‑star metric, dynamically throttling bids until campaigns sit in the sweet spot, typically $2–$8 per wallet visit across display and socials.

Put together, the flow looks like this:

1. Precision targeting (e.g., Polkadot) drives the first qualified visit at a sustainable CPW.
2. Wallet‑based retargeting sweeps up the 80% who leave without connecting, slashing CPW by another 40%.
3. The feedback loop keeps sharpening audiences, letting marketers scale spend without diluting ROI.
   
   

No manual guesswork, just data, wallets, and results that compound.

Why Addressable Beats Legacy Stacks

We don’t give you more data. We give you better moves.

Turn Wallet Signals Into Growth

The smartest teams aren’t building dashboards; they’re running Web3 marketing intelligence loops that act immediately.

Target. Attribute. Analyse. Optimise.
On‑chain. Off‑chain. One loop.

‍Addressable: The Web3 Actionable Intelligence Platform.
Book a free demo now and see how much performance you’re leaving on‑chain.