April Product Update: Wallets Connected → Then They Left. We Built the First Web3 Retargeting Tool to Win Them Back.

Bear markets hit marketing budgets hard. Teams are shifting from chasing cold traffic to reactivating the users they’ve already earned. But in Web3, that’s always been a black box.

We’re changing that.

This update brings three major upgrades:
- Web3 Retargeting that works on wallets, not non-crypto Web2 traffic.
- Wallet Intelligence to truly understand the users connecting to your dApp - and take action to reactivate them.
- Wallet Provider Targeting to reach users based on the wallets they actually use.

Retargeting That Converts

Finally, a solution tailored for Web3 growth teams.

• Wallet-owner visitors: Reach users who visited your site but didn’t connect. Keep them engaged, bring them back.
• Connected wallets: Hit users who connected but didn’t take action. They already showed interest, now close the loop.
• Conversion retargeting: Target based on pixel-tracked actions or wallet activity (staking, bridging, minting). Nudge them toward the next step.

How It Works (and Why It Converts)

Bear markets squeeze budgets. Growth teams can't afford to burn cash on cold traffic. The smart move is to reactivate users who already showed intent like wallets that visited, connected, or engaged before but slipped through the cracks.

Addressable makes real retargeting possible by bridging on-chain wallet behavior with off-chain signals like cookies, social profiles and social engagement. 

Once identified, these wallets can be retargeted across X, Reddit, and crypto-native sites and apps, even if the original click came from a different platform. That means:

• You’re not targeting random clicks. You’re targeting real wallets.
• You’re not guessing. You’re engaging users already halfway down the funnel.
• Spend efficiently. You’re driving conversions and cutting CPW.

When users stop hearing from your project, they drift. They sell. Trust fades. It’s not just a bounce. It’s value erosion.

Addressable fixes that. Efficiently. Wallet-first.

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Activate Your Audience: Turn Wallet-Connects Into Conversions

Your connected wallets are enriched with on-chain and off-chain data, enabling precise retargeting and deeper wallet insights.

With this new feature, every wallet that connects to your dApp becomes a rich source of insight - no longer just an address on a screen, but a full profile enriched with on-chain and off-chain data.

Get a 360° view of your users, including:

• Are they first-time users?
• Who they really are: from Frequent Traders and Developers to NFT collectors and memecoin degens
• Which chains they’re active on
• Their token holdings
• Events executed through your platform
• The narratives and KOLs they follow
• Their behavior across Web2 and Web3

Use powerful filters - by country, tags, holdings, activity, and more, to segment your most valuable users. Then, retarget them with precision, or export the data to sync with your CRM or analytics tools.

Why it matters:

1. Re-engage high-intent users who’ve already connected their wallet to your contract.
2. Understand user behavior through on-chain activity, social presence, and cross-platform actions.

It’s wallet-level transparency that helps you convert better, retain longer, and market smarter.

Beyond Retargeting: Wallet Provider Audiences

Beyond retargeting, now you can run campaigns by wallet type.

Some wallets say a lot about the user. Whether you're building on a specific chain or trying to poach users from a competing wallet, this feature gives you the precision to do it.

• Running a Polygon dApp? Reach people using Metamask, OKX or Trust wallet.
• Launching Solana support? Go after Phantom users. Simple.

And it doesn’t stop at wallet type. You’ll get visibility into the chains they’re active on, tokens they hold, the narratives and KOLs they follow, and where they spend time across Web2 and Web3.

Summary 

Most ads get ignored, but yours don’t have to. Here’s how to make sure they convert:

1. Launch your main campaign.
2. Set up a retargeting campaign for wallets that engaged with your ad or connected their wallet but didn’t convert.
3. Filter for whales and wallet-specific users with Wallet Provider Audiences. Use the audience intelligence to tailor messaging based on wallet type, chain behavior, and preferred content sources. (Extra step)
4. The omnichannel approach. Distribute across multiple channels like Reddit, Twitter, and Display ads to maximize reach and re-engagement.

Maximize ROI and make every ad count.

Log in now and start retargeting smarter.