February Updates: Target Your Wallet Lists & Streamline Campaigns
This month, we’re giving you more control over your targeting with a highly requested feature: the ability to create personalized wallet audiences. Now, you can upload a CSV list of wallet addresses and instantly turn them into a custom audience for your campaigns.
Whether you want to reach wallets that have interacted with your smart contract, whitelisted addresses from an airdrop campaign, or high-value traders who have swapped on your DEX, you can now do it in just a few clicks.
We have also rolled out some key upgrades to make campaign management smoother:
➕ Programmatic campaigns are now fully editable: Adjust targeting, budgets, and creatives on the fly without starting from scratch, so you can adapt to market conditions in real time.
➕ New metrics selector: We redesigned the menu to make it easier than ever to track the numbers that matter.
More updates are in the pipeline, but for now, log in and try the new features!
The Addressable Team
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