Addressable's August Product Update: Sharper Event Targeting, Easy Budgeting, and Next-Level Pixel Tracking

Discover our latest features designed to streamline your marketing workflows and boost campaign performance. With new tools for budget management and enhanced pixel tracking, these updates are set to elevate your Web3 marketing strategies. At Addressable, we’re all about innovation, and this month, we’re excited to introduce features that will significantly enhance your marketing efforts. Here’s what’s new and how these updates can help you achieve your goals:

TL;DR:

1. Streamlined Campaign Setup: Enjoy enhanced transparency and control with our revamped launch campaign wizard.
2. Advanced Pixel Tracking: Get deeper insights with the new Wallet Provider Classifier for enhanced user behavior tracking.
3. Effortless Budget Management: Easily track and manage budget credit lines across all platforms. Plan better with clear visibility of active credit lines.
4. Precision Event Optimization: Select and optimize conversion events to perfectly align with your campaign objectives.
5. Hassle-Free Ads Banner Management: Simplify your workflow with easy management of multiple ad banners in a single campaign.
6. Seamless App Install Campaigns: Directly manage mobile app install campaigns with updated Twitter integration.

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New Launch Campaign Wizard

We've revamped the launch campaign wizard to add more transparency about how Addressable+ operates! New info banners now provide details on optimization frequency, budget thresholds, and Addressable+ functionality during the campaign setup. This means you’ll have all the information you need to set up your campaigns with confidence.

Event Optimization‍

The updated event optimization feature lets you see which events will be optimized based on your campaign objectives. Select conversion events with the Addressable Pixel or Twitter pixel to fine-tune targeting and boost results.

Pixel Improvements

The Addressable Pixel now includes the Wallet Provider Classifier, allowing you to identify which wallet providers your users are utilizing (e.g., MetaMask, Binance Wallet, Bitget). This data helps you understand if your users can seamlessly interact with your product or if you need to support additional wallets. With this insight, you can tailor your marketing efforts more effectively to your audience's needs.

Budget Management Made Easy

The new "Budget" tool, located at the upper right corner near the notification icon, provides a clear view of your budget credit lines across all integrated platforms. Instantly see which credit lines are active or expired, check your remaining budget, and top up funds directly from the relevant social network. In the funding sources section, only active credit lines are displayed, helping you plan your campaign budgets and ensure sufficient funds before launching.

With this new feature, Addressable keeps your budget management hassle-free and efficient, so you can focus on creating impactful marketing strategies and achieving your campaign goals.

Effortless Ads Banner Management

The ad banner selection in Programmatic Display has been improved for easier management of multiple banners in a single campaign. You can now upload several banners of the same size and type, with impressions divided evenly by our backend. This enhancement ensures a smoother, more organized campaign setup, allowing you to manage your ad creatives efficiently.

Simplified Mobile App Campaigns

Managing mobile app install campaigns has never been easier. You can now select mobile apps directly from our interface, streamlining the setup and management of your “App Installs” campaigns. This update ensures your campaigns are aligned with the latest Twitter features and requirements, making the process smooth and efficient.

Conclusion

These updates are designed to not only improve your current campaigns but also transform your overall approach to Web3 marketing with Addressable. With smarter data handling and sharper audience targeting, each feature is crafted to refine your strategy and boost your campaign results.

We’d love to hear how these updates are helping you level up. Your feedback is invaluable and helps us fine-tune our tools to better suit your needs. Stay connected, stay updated, and let’s keep pushing the boundaries of Web3 marketing together!

Book a demo today to explore our suite of marketing tools and see how Addressable can transform your efforts.

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