December Product Updates: Transforming Web3 Marketing with Actionable Intelligence

As we step into 2025, we’re happy to roll out updates designed to help you achieve what matters most: better ROI, higher conversions, and smarter strategies. With these tools, you can identify the top-converting channels of your dream audience, track campaign trends in real-time, refine targeting with precision, and personalize campaigns based on audience behavior and interests.

From uncovering trending topics to understanding both on-chain and off-chain activity, these updates empower you to optimize every aspect of your marketing efforts and deliver measurable results where it counts.

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Identify High-Converting Marketing Sources

Audience Marketing Sources shows you the channels driving results, helping you focus your efforts for maximum impact:

• Uncover High-Impact Channels: Understand which platforms and domains are delivering the most conversions for your audience.
• Refine Your Strategy: Build audiences and gain insights into the sources that truly drive results, saving time and resources.
• Boost Campaign Success: Focus on the channels that work, ensuring your marketing efforts deliver higher engagement and better ROI.

Spot Key Trends and Act Fast: Introducing Trends

In marketing, speed is essential, but clarity is key. That’s why we launched Trends: to help you uncover what’s working, what’s not, and where to double down for maximum impact.

• See what’s working instantly: Spot significant shifts in key metrics like wallet connections or campaign engagement without hours of manual analysis.
• Understand the why: Identify the platforms, campaigns, or audience segments driving performance changes, so you can double down on success and address weak spots.
• Take action in real time: Whether it’s amplifying high-performing campaigns or refining strategies, Trends gives you the clarity to adapt quickly and effectively.
• Save segments for ongoing insights: Identify patterns and save audience segments like ‘Connected Users on Mobile’ to track and optimize their performance over time.

Trends equip marketers with the tools to eliminate guesswork, turn insights into action, and stay ahead in an industry where speed and precision make all the difference.

See Your Audience Like Never Before: Introducing Audience Intelligence

Understanding your audience is the foundation of every great campaign. Our new Audience intelligence feature gives you clarity and control:

• Turn insights into action: See your audience’s on-chain activity, behaviors, and preferences all in one place.
• Make smarter moves faster: Quickly identify trends and opportunities to refine your targeting and messaging.

For example, identify that wallet holders in your audience are actively engaging with DeFi apps, then craft targeted ads highlighting advanced DeFi opportunities. The result? Campaigns that connect with the right people, faster.

Stay Ahead of the Conversation: Attention Span

Attention Span gives marketers the power to act on what’s trending in real-time, ensuring your campaigns always resonate:

• Stay Relevant: Quickly uncover the topics your audience is actively discussing on X, from trending hashtags to token mentions, so you can align your messaging with their interests.
• Engage Meaningfully: Tap into the latest conversations to create posts that feel timely and authentic, like referencing a memecoin launch your audience is buzzing about.
• Target Smarter: Build precise audiences of wallet-owning followers of influential profiles like Coinbase Wallet or Vitalik Buterin to maximize impact and reach.

By turning insights into action, Attention Span transforms organic marketing into a powerful, results-driven strategy.

Understand the Narratives and KOLs Influencing Your Audience

Find out who your audience listens to with the Top Followed X Accounts feature:

• Identify Key Influencers and Projects: See the most-followed profiles and micro-influencers your audience listens to on X.
• Leverage Trending Topics: Analyze the content shared by these influencers and projects to uncover emerging trends and align your messaging with what’s resonating right now.
• Maximize Campaign Impact: Partner with influencers or projects your audience already trusts to amplify your campaigns and drive authentic engagement.

Dive Deeper Into Your Audience

Your audience isn’t one-size-fits-all. Audience User Profiles help you:

• Speak their language:  Identify whether your audience consists of new wallet holders or seasoned whales. Engage beginners with friendly onboarding campaigns or target whales with advanced DeFi opportunities.
• Deliver precision campaigns: Use data on tokens, chains, and platforms to craft ads that feel timely and relevant, like highlighting Solana integrations for enthusiasts or launching ETH-specific campaigns for DeFi explorers.

Marketers don’t need more tools; they need an all-in-one platform that delivers clarity and results. These updates are designed to help you focus on what matters: connecting with your audience, saving valuable time, and driving measurable outcomes.

Whether it’s leveraging real-time insights, creating precision campaigns, or tapping into trending conversations, Addressable equips you to stay ahead in Web3. 

2025 isn’t just another year, it’s your opportunity to lead the future of Web3 marketing.

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