July 17, 2024
Discover the latest tools designed to refine your marketing processes, from a revamped homepage and customizable data templates to enhanced tablet support, all crafted to amplify your campaign insights and performance
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As we continue to push the boundaries of what's possible with our platform, we're fired up to bring you this month's updates packed with features that will elevate your Web3 marketing efforts and deliver better results.
Here's a rundown of what's new and how these updates can benefit you as a marketer:

TL;DR:

  1. New Home Page: A comprehensive launchpad showcasing recent work and platform capabilities, set to evolve with more insights and performance indicators.
  2. Data Discovery Templates: Ready-to-customize templates designed to fit your unique marketing needs, providing deeper insights for more effective data-driven decisions.
  3. Tablet Support: Enjoy enhanced usability on tablets, making Addressable more accessible wherever you go.
  4. Performance Improvements: Major upgrades in preparation for the multi-chain audience builder 

New Home Page: A Launchpad for Success

We've revamped our home page to serve as a dynamic launchpad for both new and existing users. This new interface provides a snapshot of your recent work and introduces you to our diverse tools and capabilities. Over time, expect more content on the homepage, like insights, integration health, and performance indicators.

For marketers, this means a more intuitive, action-driven interface that provides context, drives action and highlights our platform's extensive capabilities. You’ll have a clearer view of your campaign's progress and be better equipped to leverage our tools effectively.

Data Discovery Templates

We are buzzed to introduce our new data discovery templates, ready to be customized to your specific needs. Preview these templates and request customizations to fit your use case, allowing you to:

  1. Evaluate the impact of your overall marketing efforts.
  2. Conduct geo-crypto analysis.
  3. Track post-action activities like purchases or on-ramps.

These templates are designed to provide deeper insights, making data-driven decisions easier and more effective. The dashboards are ideal for iterative work—plan (discover), deliver, and analyze.

Tablet Support

Our platform now supports tablets, making it easier for you to manage your campaigns on the go. Whether you’re in a meeting or traveling, you can now access Addressable with the same efficiency and functionality as on your desktop.

This means more flexibility for marketers, allowing you to stay connected and manage your campaigns from anywhere, ensuring you never miss a beat. Plus, with tablet support, CMOs can now analyze campaigns and performance on the go, presenting data quickly and fluently.

Major Performance Improvements

In preparation for our multi-chain audience builder, we've made significant performance improvements. These enhancements ensure a smoother, faster experience when using our platform, making your workflow more efficient.

These updates are crafted to not only enhance your current campaigns but also revolutionize your approach to Web3 marketing. With enhanced data management and precise audience targeting, each feature is tailored to sharpen your strategy and elevate your campaign performance.

But we're not stopping here! Your feedback is invaluable to us—every suggestion helps us refine our tools to better meet your needs. Stay engaged, stay informed, and together, let's continue pushing the boundaries of what's possible in Web3 marketing!

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