November Product Update: X-Based Audience Targeting for Web3 and New Campaign Analytics
This month, we’re introducing updates to make your Web3 marketing smarter and more efficient. From X-Based Audiences that help you connect with the right wallet owners to new analytics features that simplify your campaign strategy, we’ve focused on delivering value where it matters most.
TL;DR:
- X-Based Audiences: Target wallet owners who follow key accounts on X, unlocking precise audience segmentation for higher engagement.
- Marketing Overview: Identify what’s driving success, eliminate what isn’t, and focus your efforts where they matter most.
- Funnel Analysis: Find where users drop off in their journey and fine-tune your strategy for better conversions.
Here’s what’s new:
1. Target the Right Web3 Audience with X-Based Audiences
Find your ideal audience by targeting wallet-owning followers of Web3 leaders and projects on X. Additionally you can add off-chain social signals for deeper insights, and let Addressable+ fine-tune campaigns to drive better results effortlessly.
With X-Based Audiences, you can build audiences of wallet owners who follow any account on X. Target users by both what they hold and who they follow, combining on-chain and off-chain insights to make every campaign sharper and more impactful.
2. Amplify What Works, Refine What Doesn’t: Marketing Overview Report
Web3 user acquisition isn’t just about traffic, it’s about targeting and results. Here’s how I simplify the process:
- Find What Works: See which channels, email, quests, paid, or organic, drive real traction.
- Target Smarter: Track wallet ownership and engagement to refine audience focus.
- Segment for Precision: Break down users by country, platform, or blockchain activity to tailor outreach.
- Track Progress: Monitor visits, wallet connections, and conversions while spotting week-over-week trends.
Focus on top-performing channels, optimize resources, and drive meaningful conversions with clarity and confidence.
3. Discover User Touchpoints: Funnel Analysis
Track the full user journey, from Web2 events like website visits to Web3 actions like wallet connections and conversions. Funnel Analysis lets you visualize how users move through each stage and take action where it matters most:
- Map the Journey: Understand each step of the user’s path and track engagement at every stage.
- Spot Drop-Offs: Identify where users lose interest and adapt to keep them engaged.
- Build Smarter Segments: Filter data by audience, region, or device to improve targeting strategies.
Funnel Analysis lets you identify gaps, adapt strategies, and keep your audience moving toward conversion with confidence.
Conclusion
These updates are designed to refine your Web3 marketing strategy with Addressable. With better data and precise targeting, we’re helping you achieve sharper results. Share your feedback, it’s key to improving our tools and pushing Web3 marketing forward together.
Book a demo today to explore our suite of marketing tools and see how Addressable can transform your Web3 marketing.
