Addressable's October Product Update: Multi-Chain Targeting, Enhanced Campaign Tools, and Reddit Ads to Elevate Your Web3 Growth!
This month, we’re rolling out updates to streamline your marketing. The Enhanced Multi-Chain Audience Builder now lets you target 900M wallets across 7 chains with 500+ pre-built categories. We’ve added Reddit Ads, giving you access to a large Web3 audience at some of the lowest CPMs. Plus, our website has been revamped with 100+ blogs and resources, making it easier to find what you need. Here's what's new:
TL;DR:
- Multi-Chain Audience Builder: Target across Ethereum, Polygon, and more with refined filters and 500+ pre-built categories for precise targeting.
- Advanced Campaign Manager: Track 450+ daily metrics and optimize with detailed funnel analysis.
- Reddit Ads: Reach Web3 audiences with low CPMs and direct engagement.
- Website Revamp: 100+ blogs and resources with a smoother, easier interface.
- SOC 2 Certified: Strengthening security and trust with top-tier compliance.
- Event Highlights: Connected with the Web3 community at Permissionless, Zebu Live, KBW, and Token 2049, sharing panels with industry leaders like Animoca Brands.
Enhanced Multi-Chain Audience Builder – Target 900M Wallets Across 7 Chains
Targeting the right users just got easier with our upgraded Audience Builder.
- Expanded Multi-Chain Targeting Reach users across 7 blockchains—Ethereum, Polygon, BSC, Arbitrum, Base, Optimism, and Avalanche—all from one hub. Whether you’re targeting categories like DeFi, Gaming, or diving into specific contracts, you can focus on audiences by interests, behaviors, and on-chain actions.
- Refined Filtering & Smart Gauging Fine-tune your audience with wallet activity and transaction volume filters. Our smart gauge system ensures your audience size is just right—focused enough to be relevant, but broad enough to make an impact.
- Smart Recommendations & Insights Get daily insights from user behavior and trends to uncover hidden audience segments, keeping your campaigns sharp and effective.
🎯 Marketing Win: Maximize reach with precision. These updates make your campaigns more focused and efficient than ever.
Advanced Campaign Manager – Track 450+ Metrics, Optimize Campaigns, and Maximize Results
Our Campaign Manager is now more powerful, offering over 450 daily metrics to give you complete visibility and control over your campaigns.
- Comprehensive Funnel Visualization Track the full customer journey with our new funnel view. Spot drop-offs and make quick adjustments to keep conversions on track, all guided by the metrics that matter to your goals.
- Refined Drilldown by Segment Break down campaigns by creative, country, domain, gender, and more. Use these insights to sharpen your targeting and messaging at every stage.
- Optimized Campaign Parameters Easily test different creatives, languages, and devices. Tailored metrics ensure you’re optimizing for maximum ROI and engagement at every step.
🎯 Marketing Win: Full control with detailed insights to help you make smart, data-driven decisions that maximize every dollar spent.
Unlock Reddit’s Untapped Potential for Web3 Marketing!
We’re happy to share that you can now target 72M+ Redditors and 1B Web3 users directly through our platform, with fast, easy onboarding. Reddit is still an untapped goldmine for Web3, offering some of the lowest CPMs around ($4-6), far more affordable than Twitter, LinkedIn, or Google Ads. Start real conversations on Reddit to boost your visibility on AI platforms like ChatGPT. With Gen Z moving to AI for their searches, now’s the time to get ahead. Learn more in our blog.
Conclusion
These updates are here to enhance your campaigns and transform how you approach Web3 marketing with Addressable. With better data management and more precise audience targeting, each feature is designed to fine-tune your strategy and elevate your results. We’d love to hear how these updates are helping you level up. Your feedback is invaluable and helps us fine-tune our tools to better suit your needs. Stay connected, stay updated, and let’s keep pushing the boundaries of Web3 marketing together!
Book a demo today to explore our suite of marketing tools and see how Addressable can transform your efforts.
