Reflecting on 2024: A Year of Growth, Innovation, and Insights

2024 in Review: A Journey of Growth, Innovation, and Insights

Happy New Year! As we step into 2025, we’re reflecting on a year of transformation for Crypto and Web3. The tailwinds are strong from regulatory and consumer sentiment. As crypto payments become regulated in both the EU and soon the US, and as AI and stablecoins are deeper into the mainstream, we have an amazing year ahead in terms of crypto adoption.

From a marketing perspective, it means that crypto transactions provide business intelligence on a much larger portion of the digital world. It means a plethora of merchants around the globe are about to accept crypto payments this year, and the activities we all do in crypto are about to expand to many more use cases.

By understanding buying habits and consumer preferences, the landscape for data-driven marketing is super exciting. The connection between social and on-chain behavior is stronger than ever. The combination of these two sources of data enables an amazing granularity when analyzing consumer trends in all countries and all verticals.

In Addressable, our growth in 2024 was fantastic, and I’m super excited and passionate to see where 2025 is going to take us. We have very ambitious plans for this year, as our intelligence-driven marketing becomes so relevant to so many industries that adopt web3. I’m thankful to our customers who teach us new things every day, to our employees and investors that make this journey possible with a big belief in our company and our vision, and to my partners Tomer Shlomo and Asaf Nadler who are the best partners any founder can wish for.

Let’s dive into some numbers that made this year so exciting.

A Year in Numbers

• Audience Creation and Targeting: 6k+ audiences targeted by our users. These targeting strategies helped drive fantastic results across Web3 and traditional marketing landscapes.
• Geographical Reach: Our users' campaigns spanned the globe, with the US leading as our top-targeted country, reflecting its status as a hub for Web3 innovation. Turkey emerged as an unexpected star, with a 26% boost in engagement, highlighting its growing interest in blockchain projects. Meanwhile, EU countries like Italy and the Netherlands impressed with a 17% increase in converted users, particularly in DeFi and memecoin projects, underscoring Europe’s rising influence in the crypto space. 
• Wallet Matching: Over 23 million matches between wallets and social accounts, giving marketers unparalleled insights into their target audiences.
• Trusted by Web3 Giants: Now trusted by over 100 Web3 companies, including Circle, Decentraland, Base, Polkadot, Skale, Polygon, dYdX, Algorand, and many more.
• Blockchain Expansion: Supporting 7 blockchains and planning to double this number, to broaden the amount of ecosystems we support.
• Team Growth: 2024 saw exceptional team growth, with plans to double our size in 2025 as we continue to innovate and deliver unmatched marketing solutions.

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Yearly Product Updates and What Makes Addressable Stand Out

In 2024, we solved marketers’ biggest challenges by building an actionable intelligence and campaign management platform that integrates the entire marketing process, from audience research to campaign management and analysis.

Here’s how we helped marketers improve ROI, make data-driven decisions, and save precious time:

• Unified Campaign Management: Streamlined marketing workflows with tools for audience research, campaign tracking, and analysis in one place.
• Smarter Audience Targeting: AI-driven recommendations and event-based segmentation connected campaigns to high-converting users.
• Actionable Insights in Real-Time: Campaign Trends and Attribution Trends features revealed key shifts instantly, saving hours of analysis.
• Expanded Multi-Chain Reach: Advanced targeting and Reddit integration brought campaigns to high-value Web3 audiences.
• Comprehensive Funnel Measurement: Unified Web2 and Web3 insights provided a complete view of campaigns, enabling better optimization.

Our actionable intelligence enabled more than 100 customers to transform data into solid growth.

A Year of Partnerships That Empower Web 3 Marketers

In 2024, we forged partnerships that weren’t just about integrations but about reshaping how Web3 marketers work. Each collaboration was a step to eliminate the need for devs in the marketing integration process. We focused on 1 click integration with Attribution and Ad platforms alike, making our onboarding process 3 times faster.

We’ve earned the trust of leaders in the space, including AppsFlyer, X, Reddit, and Google. Collaborating with these industry giants, we’ve expanded the tools available to streamline campaign setup, broaden reach, and provide precise analytics. 

What’s Next

Addressable’s mission is to bring AI-driven marketing superpowers to our customers’ fingertips. Our platform provides proactive marketing intelligence that knows what are the best ways to acquire users. Our AI-agent optimizes campaigns autonomously, and measures every metric for full visibility about what works. Our social modules generate the best social listening, connecting to each trend as it happens.

We’re doubling down on delivering more innovative AI-Agents that will cover more of our customers’ critical missions, to help marketers stay ahead in the fast-evolving Web3 space. Together, we’re building the future of Web3 marketing.

As this year starts, I’m super thrilled to see my 2 passions of crypto and AI coming together in such an amazing way, and can’t wait to see how it evolves.

Happy New 2025,

Tomer